Lively and highly readable throughout, Qualitative Research in Action will be essential reading for advanced undergraduates and above in a variety of disciplines, as well as researchers who wish to engage with contemporary ideas and practices in relation to qualitative research.
Informing and Influencing: Qualitative Research in Action
From focus groups to triads, there are varied and distinct examples of how qualitative research is skillfully conducted and applied to support key business needs. The following studies stand out as memorable examples of effective qualitative research, thanks to a combination of clear research goals, skilled moderators and insightful findings. In each example, smaller, entrepreneurial organizations used qualitative research to inform their organizations and influence development of their products and services.